Veröffentlicht am 26.10.2015
Im ADAC Kundenbarometer 2015 verteidigt der schwedische Premium-Hersteller seinen Spitzenplatz und gewinnt erneut die Markenwertung. Als einzige Marke erreicht Volvo eine Kundenzufriedenheitsquote von mehr als 80 Prozent. Auch in der Kategorie Service, in der die Zufriedenheit der Autofahrer mit dem Fahrzeugkauf und den Werkstattbesuchen abgefragt wird, landet Volvo ganz vorn: Nach dem souveränen Sieg im Vorjahr in der Markenwertung baut der schwedische Premium-Hersteller seine Kundenzufriedenheitsquote nochmals aus – auf nunmehr 80,7 Prozent. Beim Service schneidet Volvo mit 85,3 Prozent sogar noch besser ab und klettert dadurch von Platz vier auf eins.
„Der erneute Erfolg im ADAC Kundenbarometer belegt: Wer einen Volvo fährt, ist rundum zufrieden. Unsere Fahrzeuge lassen die Kunden nicht im Stich und kombinieren attraktives Design mit hoher Qualität und fortschrittlicher Technik wie den Drive-E Motoren“, erklärt Thomas Bauch, Geschäftsführer der Volvo Car Germany GmbH. „Eine besondere Freude ist auch der Sieg in der Servicewertung. Der erste Platz bestätigt, dass sich unsere Anstrengungen lohnen, unseren Kunden auch nach dem Kauf des Fahrzeugs mit Spitzenleistungen begleitend zur Fahrzeughaltung das mobile Leben zu erleichtern.“
Für sein Kundenbarometer befragt der ADAC jährlich mehr als 20.000 Autobesitzer zur Zufriedenheit mit ihrem Fahrzeug und dessen Marke. Neben der Gesamtzufriedenheit mit einem Modell werden in den gut 20-minütigen Interviews auch Teilaspekte unter die Lupe genommen – vom Autokauf über die Nutzung und den Service bis hin zu möglichen Pannen. Die jeweilige Gewichtung erfolgt unter Berücksichtigung der Zulassungszahlen.
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