Veröffentlicht am 21.07.2016
Europas größte Kaufberatung liefert Tipps für den nächsten Autokauf: Zwei Mazda Modelle haben die Redakteure der Fachzeitschrift AUTO TEST in diesem Jahr besonders überzeugt und wurden zu Preis-Leistungs-Siegern 2016 in ihrer jeweiligen Fahrzeugklasse gewählt: Der Mazda2 erzielte die höchste Punktzahl in der Kleinwagenklasse, der Mazda CX-3 landete auf Platz eins im SUV-Segment.
Insgesamt wurden sieben Preis-Leistungs-Sieger und zwei Gesamtsieger (Gesamt- und Importwertung) gekürt, darüber hinaus vergab die Redaktion noch zwei Sonderpreise. Jährlich über eine Million Testkilometer legen die AUTO TEST Redakteure mit rund 500 Fahrzeugen aller Klassen zurück und küren anschließend die AUTO TEST SIEGER des Jahres. Klassische Testkriterien wie Beschleunigung, Bremsweg und Verbrauch werden dabei ebenso berücksichtigt wie Fahrzeugqualität, Sicherheit, Wiederverkauf und Betriebskosten.
Grund zum Feiern hat Mazda nicht nur wegen dieses Doppelsiegs bei den AUTO TEST SIEGERN 2016. Denn gleichzeitig hat die Fachzeitschrift auch die Ergebnisse des J.D. Power Reports 2016 zur Zufriedenheit der Autofahrer in Deutschland bekanntgegeben. Dort hat die Marke Mazda in der Kundenzufriedenheitsstudie (Customer Service Index CSI) erneut überzeugt. Mit dem Indexwert von 76,5 Prozent erreicht Mazda Platz zwei unter den Volumenmarken und Rang drei in der Gesamtwertung. Ermittelt wurde die Zufriedenheit der Mazda Kunden mit den Service-Leistungen ihres Mazda Vertragspartners.
Für die Kundenzufriedenheitsstudie, die in diesem Jahr zum zweiten Mal für den deutschen Markt durchgeführt wurde, hat J.D. Power 9.874 Online-Befragungen ausgewertet. Teilgenommen haben Fahrzeughalter, deren Autos zwischen Februar 2013 und April 2015 neu zugelassen wurden. Sie wurden zu ihren Erfahrungen in den Bereichen Servicequalität, Vereinbarung von Serviceterminen, Serviceberater, Fahrzeugabholung und Serviceeinrichtung befragt.
Details zum J.D. Power Report 2016 und zu den AUTO TEST SIEGERN 2016 werden im AUTO TEST Kaufberater in Ausgabe 05/2016 am 27. Juli 2016 veröffentlicht.
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